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What's one of the most powerful
What are the best forms of marketing?

Testimonials




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even more powerful?


Video Marketing




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Simple Business
Marketing Tips:


I can't believe how many businesses don't have websites, ezines or any way to make contact with people who visit their sites!

Restaurants: Put your menu online and update it as needed. Collect emails to send out specials and coupons.

Retailers:
If you are not collecting data from your customers, you're truly losing out. The trick is to only send them good info, coupons, specials and keep the clutter email to a minimum!

Medical: Docs, derms, dentists...if you offer anything other than hard-core health care (like aesthetic services, which are usually cash and not insurance paid), market these to your patients. They may not know you offer them! Don't just put around brochures and signcards in your office!

Salons: If you're not connecting with your customers often and consistently, you're missing out on valuable referrals and repeat customers as well as up-selling products, etc. (The salon I go to doesn't contact me--neither do most of the other services I use in town!)




Realtors: Real Estate Marketing Tip: Who cares?: Realtors, the first thing most of us wonder when we see your ad is "Who cares?" Real estate agents are a dime a dozen, right? Sorry to be ...

Brochures are dead! Do this instead!    When is the last time you picked up a brochure and really read it? I mean really got into what it said?   It’s probably been awhile. After all, brochures are basically boring sales tools that companies all had back in ‘the day’ to promoted their businesses.   This was before the internet,…

Social Media Helps Put the Public Back in Public Relations...Still haven’t adopted social media strategies into your marketing mix? You’re missing out on a critical tool for building a relationship with your clients and prospective clients.




Book Marketing Tips:

Get reviews and testimonials for your book BEFORE it hits the market! If you wait and try to get them later, you might miss out on sales.

Get friends, family, professionals to review. If you can, get a couple video reviews or posts on blogs and written reviews (complete with photos and links for verfication!)



Recent Book Marketing Blog Posts:

Book Marketing & Writing 101: Everything You Should Know Publishing Package for ...: I got the package and I'm making my way through the videos. My thoughts thus far: 1. Lots of info! I got the Platinum package and so far ...

Book Marketing & Writing 101: The All Powerful PLATFORM for Non-Fiction Writers: Do you have a platform? If you don't know what this is, or don't have one, don't even think about writing your book. This is the advice fr...

Book Marketing & Writing 101: Great blog post... Why do reporters really DELETE ...: If you've tried and tried (and haven't we all?) to get a reporters attention for your book or project, you might enjoy this blog post I  fou...

Book Marketing & Writing 101: Book Marketing: It isn't what you write, it's how ...: It isn't what you write, it's how you sell it. Gosh, if you're a self-published author (or even a traditionally published one), you know t...
 

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Moehr and Associates, Inc.
4729 E. Sunrise Dr., No. 244, Tucson, AZ 85718